6 Features that Makes SIUF 2017 a Must-See Fair
2018-08-31 17:31:43   Sources:   Comments:0 Click:



1. An all-in-one platform with increased number of exhibitors and range of products

Compared to the past events, this year's SIUF showcases more categories of products covering the whole supply chain of intimate apparel industry. World-class Suppliers, such as Invista, Toyobo, Creora, BetterTex, Lenzing, Nilit, Top Needel, LongRun Textiles and HuaYuan Textiles, are attending the fair with enlarged booth, while top lingerie brands, such as Embry Form, Cosmopolitan lady, Huijie Group (Maniform, Enweis, Langerie, Coyeee, J.Baschi, Body Beauty), Oleno, Ordifen etc., bring their new collection to life at this China’s largest lingerie show.

New feature! The International zone at Hall 3 is designed as a show stage to present new level of innovation and creativity from across the globe. Exhibitors from Germany, France, Switzerland, Columbia, Italy, Israel, Hong Kong, Taiwan, Japan etc. offer a wide portfolio of products from raw materials to brands, while International brands Gottex, Leonisa, Roesch, Atsugi and global suppliers Muehlmeier, Bluesign, Penn Textile, Kewalram etc. are bringing new collections and technologies to China. 

Apart from conventional exhibitors SIUF also works in close collaboration with China's leading E-commence platforms ChuiZhiCai, DianDianKe, JingDong to offer the greatest possibilities of new distribution channels.

2. The most innovative products and solutions

With hundreds of exhibiting companies and thousands of new product launches, SIUF provides unparalleled access to the latest and most innovative solutions in fabrics and lingerie products, such as Shengquan Group's biomass graphene warm fibre technology, Creora's new fabric range Creora® Fresh and Mipan Aqua X, Tengfei Technology's SenElast as will as Deulife's application of Chitin antibacterial fibers for its far infrared ray functional underwear.

3. The most updated business model in the distribution channels – The trend of vertical marketing and E-commerce

Leading B2B underwear trading platforms such as “ChuiZhiCai”, “XiuFuWang” and “DianDianKe” will demonstrate their concept of E-commerce that connects buyers and suppliers in an efficient way. Also “JingDong”, one of the largest B2C online retailers in China, will partner with SIUF to carry out its online “Lingerie Festival” at April 19 into SIUF, promoted with famous live streamers and KOLs.

4. The most important VIPs in the lingerie fashion industry


Rene Celestin and Hamish Hamilton, both having directed the Victoria's Secret's annual fashion show, are invited to attend as Jury of “SIUF Super Model Underwear Competition Final Show”. The jury member of “SIUF International Underwear Design Competition” consists of domestic and international veterans, including the founder of Concepts Paris, Jos Berry, the CEO of the international lingerie magazine Intima Group, Francesca Spinetta, as well as Jason Paul McCarthy, the Director of the Associate Degrees (AAS) in Fashion Design and Fashion Marketing at Parsons School of Design.

5. The hottest topics from materials to distribution






Summit and forum are one of the most important part of this year’s program. The hottest topics from material to distribution around underwear industry will be shared with all professionals. An indepth analysis on topics like “New Materials, New Technology and New Trend” , “Transformation Innovation Connection” and “How E-commerce can help your business Grow” will support visitors in growing business and exploring new market.

6. The most dramatic fashion shows

SIUF comes up with a wide range of fashion shows in the range of lingerie and bath textiles. From the overwhelming Embry Form Opening Show “Moment”, through countless numbers of shows carried out by Invista, Rui Fashion, Oleno, Muse’s Allure, “JiXiangZhai”, as well as design competition final shows, the event program is highlighted by the “SIUF 2017 Super Model Talent Competition" with 36 super models coming from all over the wolrd.

During SIUF 2017 the whole intimate apparel industry will, once again, come alive with a full covering of of fabrics, material, lingeries, design, runway shows and information... We’re counting down the days until SIUF shines once more on a global stage.”


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