Lift the Fashion Storm Throughout the Underwear Industry
2018-06-27 17:35:09   Sources:   Comments:0 Click:

China Intimate Apparel Culture Week, China (Shenzhen) International Brand Underwear Fair  closed in April 21 successfully, which has been last for 3 days. The scale of exhibition, number of exhibitors and professional visitors, media and promotion etc have great improvement than the previous exhibitions. The exhibition this year has received a lot of praises and has been widely recognized by the industry. 

The underwear exhibition has covered the entire industrial chain, including bra, men' and women' underwear, leisure wear, fabrics, machines and equipment, and related design. At the same time, it has covered innovative technology, innovative materials, socks, infant and children’s products, sports wear, knitting, new retailing and other cross-border industries.

The exhibition, located in 5 halls of Shenzhen Convention and Exhibition Center and exhibition area reaches to 73,000 sqm, gathered 895 exhibitor companies and brands at home and abroad, as well as eight groups of lingerie industries that in Shenzhen, Foshan, Zhongshan, Shantou, Jinjiang, Changle, Yiwu, and Shandong. The number of visitors on site exceeded 150,000. Preliminary statistics show that the entire industry is warming up and breaking the exhibition record again. The trade volume of the exhibition is nearly 6 billion, and an increase of 13% over the same period last year. 


The exhibition was spread through newspapers, magazines, TVs, the Internet, videos, WeChat, Weibo, live broadcast and other media forms, attracting more than 400 media coverage to carry out reports. The number of publicity people covered 200 million times. Toutiao, Tencent, Sohu, SIUF, Efu, EF360 and other media on the exhibition carried out special reports of 2018 Shenzhen underwear fair.

The exhibition of this year is the 13th successfully lingerie exhibition. The organizer interviewed dozens of exhibitors and they said that with the increasingly improvement of exhibition services, the exhibition has became the indispensable platform for companies to exhibit and gained worldwide attention.

At the exhibition, more professional and forward-looking activities than ever before have been launched such as 2019 underwear industry fashion trends release, original design exhibit area, underwear designer salon, original home garment exhibit area, "Super Category Day" jointly organized with JD, intimate apparel carnival exhibit area and etc.


The exhibition's shows also received extensive attentions from the industry, became one of the exhibition highlights. Many exhibitors believe that the combination of "show" and the whole dimension of static exhibit will be a "Roman avenue" for underwear enterprise brands in the future. Embry Form, Sunny, DEULIFE, Teng Fei, Body Style, Yangmer, Cooldon and many other brands release show is like a whirlwind fashion label, further established the value of SIUF.

2018 Nice In Oriental Charm Lingerie Design Contest, EmbryForm Homewear Design Contest, SIUF Lingerie Supermodel Contest, three professional events continue to inject innovative genes into China's underwear industry. What is worth mentioning that the 2018 China Intimate Apparel Culture Week is specially invited a leading international talent scout Noah Shelley, famous fashion photographers in China Zhangyue, the publisher of VIVI Zhu Guangrui, executive director of Embry Form group Zheng Bihao, French top show director Rene Celestin, British top fashion director, London Olympics opening and closing ceremony director Hamish Hamilton and the hot Victory's Secret angel "Black pearl" Cindy Bruna form the strongest jury panel in lingerie supermodel contest history. 

"China Underwear Summit", one of the most important activities of the culture week, has invited cross-border leaders, industry leaders, and social elites to join in, and carries out peak dialogues on "Smart Retail", "Innovation", "Quality Leading",“Science and Technology”and other hottest topics in the current industry. Through big data insight, professional interpretation, in-depth analysis of the difficulties and pain points that faced by enterprises in the industry, the summit is leading the industry to explore a new era.

This is an annual grand event of the Chinese underwear industry to fully display the brand, culture, image and comprehensive strength. The success of each exhibition will be more brilliant because of the changes in the industry, and will lead the industry to a higher level of development. The end of 2018 means a new 2019 is coming. SIUF will continue to focus on Shenzhen, radiate to the whole country, link to the world, and focus on creating a “For China, For World” lingerie industry value platform in order to lead the world fashion.


Related hot word search:Great Success Fashion Storm SIUF

Last:Gather Design, Gather Wonderfulness
Next:Cecilia Han attended the Embry Form Fashion Trends Show