Shenzhen Underwear Regional Brands Gathered at Shenzhen Underwear Carnival
2018-04-26 10:32:00   Sources:   Comments:0 Click:

On April 19-21, 2018 SIUF China (Shenzhen) International Brand Underwear Fair was held in Shenzhen Convention and Exhibition Center. The theme of “Underwear Carnival” sponsored by Shenzhen Underwear Association was held in Hall 9. The event was attended by a number of Shenzhen underwear regional brands such as Anyform, BuildingBeauty, Kuger, QUEEND, HSIA, JOHN&ELAINE, YISELLE, AERENEY, Cooldon, Qirui, and Body Style.

2018 SIUF China (Shenzhen) International Brand Underwear Fair was organized by Shenzhen Underwear Association. At present, it has developed into the largest underwear professional exhibition in China and even in the world. The exhibition covers an area of 73,000 square meters, and about 80% of the famous underwear brands from all over the country participated in the exhibition. During the exhibition, the China Underwear Industry Awards Ceremony, fashion releases, summit forums, annual competitions and other activities were held, which constituted an unprecedented brand pageant in the Chinese underwear industry.

Underwear Carnival Game Area

On April 19th, the Shenzhen Underwear regional brand promoted the combination of static and dynamic exhibit. In the static exhibition area of Carnival, Anyform, BuildingBeauty, Kuger, QUEEND, HSIA, JOHN&ELAINE, YISELLE, AERENEY, Cooldon, Body Style and Wuzi Niu, eleven underwear enterprises show the brand culture and underwear products to the exhibitors, and through a variety of fun games to fully interact with the show audience, to convey a kind of affinity, young and fashionable underwear brand image to the audience.

At the carnival scene, Anyform, BuildingBeauty, Kuger, QUEEND, HSIA, JOHN&ELAINE, YISELLE, AERENEY, Cooldon, and Qirui ten brands jointly staged the underwear show, and the beautiful models performed the brand's latest products. They will jointly showcase the fashion power of “Shenzhen Underwear·Leading China”. The combination of static display and dynamic catwalk shows make the audience feel the overall style and fashion strength of Shenzhen underwear in many dimensions. The scene attracts numerous audiences and the atmosphere is lively and extraordinary.

Underwear industry is one of Shenzhen's advantageous traditional industries. At present, it has strong production capacity and perfect industrial system, and has strong competitiveness in domestic and foreign markets. Since its establishment in 2012, the Shenzhen Underwear regional brand has been awarded the title of “National First Industrial Cluster Pilot Unit” by the Ministry of Industry and Information Technology in 2014 after four years of promotion and development. In 2016, it was awarded the first batch of “Industrial Cluster Regional Brand Building Demonstration Zone” by the Ministry of Industry and Information Technology.

This underwear carnival event, with the help of SIUF China (Shenzhen) International Brand Underwear Fair high-end platform, gathered public attention with the strength of a number of outstanding underwear brands, and through more than 200 authoritative media to further enhance the popularity and influence of regional brands in Shenzhen underwear. 
In the future, Shenzhen Underwear Association will continue to promote the Shenzhen underwear regional brands, actively lead the underwear enterprises to participate in well-known exhibitions at home and abroad, and promote “Shenzhen Underwear” to form a strong regional brand effect in the country and the world, and realize the industry vision of “Shenzhen Underwear·Dancing the World".


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