The Shenzhen International Underwear Fair (SIUF), the China Intimate Apparel Culture Week which authorized by Ministry of Commerce of the People's Republic of China, was a yearly exhibition presented by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd and Shenzhen Underwear Association, with the support of Guangdong Textile Association.
 
SIUF, serving as a high-end platform for exhibiting international brand underwear and China's underwear manufacturing base, relying on China underwear industry, mainly focuses on international brand exhibition for the purpose of linking the industry to markets and pursues for establishing an information system with intra-regional industry linkage and interaction so as to build up a world-class commercial platform that integrates underwear brand promotion, culture transmission, exhibition and trading, high-level talks, market expansion and wealth creation together.
 
Nowadays, with an exhibition area of over 73,000 square meters, SIUF has gathered more than 800 exhibitors and attracted 130,000 professional visitors. As an exhibition majorly supported by the Ministry of Commerce, it has grown into the largest and most influential professional brand of underwear fair in the world. During the culture week and the fair, SIUF would carry out large-sized industry-related public relations promotion activities, including awards ceremony, annual events, high-end forums and fashion shows, all of which would bring you an unprecedented brand gathering in China underwear industry.